Home » BFSI

Digital Marketing For Banking, Financial Services and Insurance (BFSI) Industry

A trusted Digital Marketing Services for BFSI industry. Get seen, win trust and build your brand online with our expertise.

Folksy Digital– Digital Marketing Services for BFSI Industry

The essence of the BFSI sector is trust and transparency. But earning them is not possible without the assistance of an expert digital marketing agency like Folksy, which helps you in obtaining brand awareness and leads you to need.

Folksy is successful in providing consistent and highly professional services in the BFSI sector, which has a past record of 10+ years. Our BFSI analysts assist you with all of your digital marketing requirements. Folksy do have a close and intimate relationship with the BFSI sector and are familiar with its intricacies when it comes to promoting your brand to people.

Our BFSI experts focus on some crucial factors, which include:

Aim of the diagnosis

Whether it’s a banking company or an insurance benefit, we drill down to the core foundations of its existence in order to promote it effectively.

Find the TG

We would carefully determine your audience by conducting thorough research, based on the kind of banking or related services.

Analyzing trends

The banking industry is drastically changing to become a tailored platform of services. These tendencies that suit your business are examined by us.

Planning customised strategies

Our team plans how to convey a unified brand image.

Running regular checks

We plan regular upgrades for your internet presence that help to establish your brand as the leading service provider.

Who can benefit from our digital marketing services for the BFSI industry:

Insurance agencies and brokers- Folksy Digital excel in advertising and marketing, when it comes to dealing with insurance agencies and brokers or having an online presence throughout all of India. We can boost the awareness of your company listings in the Google SERPs in your desired locations.
POS businesses – Our successful online marketing programme for POS business has helped some of the leading companies in this industry. we can assist you in scaling up swiftly so you can compete with and surpass your business rivals.
Financial Portals & Fintech firms – we can assist financial portals & fintech firms in scaling up swiftly so you can compete with and possibly surpass your rivals. You may accomplish this with the aid of our financial SEO services, app marketing services, sponsored advertising campaigns along with other essential services of digital marketing.

Other Services

Our Local Presence

Why do you really need the assistance of digital marketing in the BFSI sector?

Connecting with people is quite essential. Digital marketing offers a forum for engagement with potential clients. The banks can learn more about the newest developments in banking advertising in this way.

It functions as an online marketing tool to assist banks in expanding their reach and clientele.

A powerful brand guarantees consumer acquisition and increased revenue for the banks.

Digital marketing is crucial for developing a financial brand.

This aids the BFSI in understanding both the newest and most recent trends as well as the wants and desires of the customer.

More clients can be reached, and when compared to conventional marketing, the costs are significantly lower.

Study of consumer behaviour and response guarantees ongoing service improvement.

It keeps BFSI informed about the rival companies’ plans, market value, clientele, etc.

Our BFSI Marketing Services

Let's get started! Call us at
+91 96546 09809

FAQ

Why SEO for BFSI?

SEO for BFSI is extremely important – it can help you generate more leads and establish trust amongst your audience. Securing a high rank in the SERPs helps you gain more traffic and retain optimal visibility. SEO also creates brand awareness for BFSI.

SEO is a great tool for bringing in more relevant traffic too, which means improved quality of traffic.

Why do Banking Websites Need to Focus on SEO?

Banking websites should focus on SEO because:
- BFSI companies are competing for newer and younger audiences – digital marketing is the best way to reach them.
- The industry needs established trust and credibility to be considered by audiences – optimal online presence is a great way to gain that trust.
- SEO brings in high-quality, relevant traffic.
- Search Engine Optimization is a cost-effective way of marketing.
- Good SEO can help you win big over your competition.

Why is SEO the Most Important Marketing Platform for Insurance Companies?

Insurance companies need SEO because 97% of people search for local businesses online. People prefer to do their research online before making investment decisions. SEO brings in more relevant traffic. It is also a relatively quick way to build a brand, establish trust, and start seeing results in terms of conversions.

How is Content Marketing a crucial tool for the Finance Industry?

Digital Marketing can be of many types:

Content marketing for BFSI is extremely important – it helps educate and engage consumers on your offerings. A strategic content marketing plan can help reach millennials and younger demographics and provide you with an organic, non-promotional way to reach audiences. Content marketing helps you establish trust amongst your audience – a key factor for success in BFSI. Finally, content that is targeted and personalized will appeal to the right audience and bring in conversions – such as focusing on tax-saving goals for millennials, investment needs for a 30s-40s demographic, retirement planning for senior citizens and so on.

How does Video Marketing help BFSI companies?

It is estimated that 80% of the internet will be video by 2022! Video marketing has emerged as a medium of choice across industries, and can specifically help complex and traditionally low-touchpoint industries like BFSI. Companies can create high volume, low-cost videos such as FAQ videos, educational videos and longer brand building videos that can significantly boost a firm’s marketing success. Given the fact that online video is effective and searchable, therefore, with the right video content, firms can leverage their marketing analytics to target the right customers with the right video message.