Why Social Media is important ...

Social media originated to interact with friends and family but was later adopted by businesses which wanted to take advantage of a popular new communication method to reach out to customers. The power of social media is the ability to connect and share information with anyone on Earth, or with many people simultaneously.
Globally, there are more than 3 billion social media users. Social media is an ever-changing and ever-evolving web-based platform.
 
According to the Pew Research Center, social media users tend to be younger. Nearly 90% of people between the ages of 18 and 29 used at least one form of social media. Further, these users tend to be better educated and relatively wealthy or earning over $75,000 per year.
Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your products.

Social media's power is commendable as you get to reach a large number of people within seconds of posting an ad, helping you reduce your costs, and making your ads reach out to your potential audience through these social media advertisements.
 
With the huge number of online users, which is almost 59% of the world’s population, marketers must not miss out on their chance of marketing on these digital forums where they can reach all the maximum number of potential buyers compared with print or television media marketing
It is important to use platforms that are commonly used by customers so that you can reach out to your target audience at a more effective rate.
Nothing can be better than these social media networks where most users spend a larger chunk of their time during the entire day and night.
 
Below are few reasons why social media is important for business: -
 
Builds brand awareness
By having a social site, you have essentially increased your channels to share and syndicate your content. This means you have the opportunity to not only share but to be shared too. Though you may not go ‘viral’, you have made it easier for people to talk about you.
 
Can be cost-effective
Social profiles are free. So, you can essentially build an empire with a free profile. And, if you’re like most businesses, you may pay to promote a post or two. Or you may even run an ad. But you don’t have to. This is why social media is important for businesses. It allows you the flexibility to pay as much or as little as you like while allowing you to have all the functions of a business page.
 
Easy to engage with customers
Social media is a communication tool. Therefore meaning a specific tool you can use to communicate directly with customers. You can publicly communicate by commenting, or you can even reach out privately.
 
 Provide Support
Social platforms have successfully broken-down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information. Develop your reputation as a responsive, caring brand by offering support through social channels. This can also be used to improve brand loyalty. Usually, brand loyalty and customer satisfaction go hand in hand.
 
Enhances your SEO rankings
Social media can help you increase your content’s visibility. This is because you are essentially providing a second residence for your content. And making it incredibly shareable.
Because your content becomes much easier to share, you are increasing your chances of creating quality backlinks. This is because your content is much easier to find.
 
Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers. As it continues to weave itself into the daily patterns of our lives, more consumers will go to new and upcoming social platforms for purchasing decisions. 
Those who have a strong social media presence and branding will increase conversion rates, while those without active social media campaigns could lose potential customers.
 
Author:- Sakshi Arora