December 11, 2020 - BY Admin
Why Social Media is important for your Business
Social media
originated to interact with friends and family but was later adopted by
businesses which wanted to take advantage of a popular new communication method
to reach out to customers. The power of social media is the ability to connect
and share information with anyone on Earth, or with many people simultaneously.
Globally, there are more than 3 billion social media
users. Social media is an ever-changing and ever-evolving web-based platform.
According to the Pew Research Center, social media users tend to be younger. Nearly 90%
of people between the ages of 18 and 29 used at least one form of social media.
Further, these users tend to be better educated and relatively wealthy or
earning over $75,000 per year.
Social media has become the most influential and
important virtual space where the platform is not only used for social
networking but is also a great way of digitally advertising your brand and your
products.
Social media's power is commendable as you get to
reach a large number of people within seconds of posting an ad, helping you
reduce your costs, and making your ads reach out to your potential audience
through these social media advertisements.
With the huge number of online users, which is
almost 59% of the world’s population, marketers must not miss out on their
chance of marketing on these digital forums where they can reach all the
maximum number of potential buyers compared with print or television media
marketing
It is important to use platforms that are commonly
used by customers so that you can reach out to your target audience at a more
effective rate.
Nothing can be better than these social media networks
where most users spend a larger chunk of their time during the entire day and
night.
Below are few
reasons why social media is important for business: -
Builds brand
awareness
By having a social site, you have essentially
increased your channels to share and syndicate your content. This means you
have the opportunity to not only share but to be shared too. Though you may not
go ‘viral’, you have made it easier for people to talk about you.
Can be
cost-effective
Social profiles are free. So, you can essentially
build an empire with a free profile. And, if you’re like most businesses, you
may pay to promote a post or two. Or you may even run an ad. But you don’t have
to. This is why social media is important for businesses. It allows you the
flexibility to pay as much or as little as you like while allowing you to have
all the functions of a business page.
Easy to engage
with customers
Social media is a communication tool. Therefore
meaning a specific tool you can use to communicate directly with customers. You
can publicly communicate by commenting, or you can even reach out privately.
Provide Support
Social platforms have successfully broken-down
barriers between companies and their customers. Now, instead of calling a
customer service line, many people turn to Facebook or Twitter to solve
problems or find information. Develop your reputation as a responsive, caring
brand by offering support through social channels. This can also be used to
improve brand loyalty. Usually, brand loyalty and customer satisfaction go hand
in hand.
Enhances your SEO
rankings
Social media can help you increase your content’s
visibility. This is because you are essentially providing a second residence
for your content. And making it incredibly shareable.
Because your content becomes much easier to share, you
are increasing your chances of creating quality backlinks. This is because your
content is much easier to find.
Social media is a crucial part of your business
marketing, but it doesn’t have to be stressful to manage. Take the first step,
create a profile, and start engaging with your customers. As it continues to
weave itself into the daily patterns of our lives, more consumers will go to
new and upcoming social platforms for purchasing decisions.
Those who have a
strong social media presence and branding will increase conversion rates, while
those without active social media campaigns could lose potential customers.
Author:- Sakshi Arora