#1 LinkedIn Marketing Agency in India

Folksydigital’s LinkedIn Marketing services help you drive website traffic, build brand awareness, and generate quality leads. We do this via a thoughtful approach that includes identifying and targeting a relevant audience, creating engaging posts, devising LinkedIn Ad campaigns, and improving your presence.

Folksy Digital – Best LinkedIn Marketing Company in India

Our LinkedIn Marketing Services

LinkedIn succeeds in spreading awareness for pitchers who probably end up becoming clients. By reaching prospects based on their particular industries, company sizes, or interests in niche issues, you can utilise LinkedIn’s complete potential with the help of our social media marketing experts. We provide tactics that make it easier for you to locate and communicate with these prospects.

Target Audience Identification
Target Audience Identification

Based on the business, product & services, geolocation, and ideal customer personas, we identify the right audience on LinkedIn. Our approach includes filtering the industry, role, and demographics, resulting in creating hyper-focused campaigns.

Best Content Marketing Service In Delhi
LinkedIn Copywriting

Our copywriting experts possess expertise in creating engaging copies for your LinkedIn page and ads. Using a creative and value-driven approach, we write engaging captions, devise hashtags, produce impressive carousels, create LinkedIn newsletters, and more.

LinkedIn Ads

Our LinkedIn advertising services include using a combination of Text Ads, Video Ads, Sponsored InMail, Sponsored Ads, Post Boost, etc., to drive successful Ad campaigns. We suggest the right ad type as per the objectives and business to derive maximum performance at an optimum RoI.

Company Page Optimization
Company Page Optimization

We manage & optimize your LinkedIn company page with relevant keywords & hashtags, attractive headlines and banners, and engaging articles and posts. Our experts redefine your page to act as a foundation for engagement.

LinkedIn Lead Generation:

We’re trusted as the leading LinkedIn Lead Generation Agency because our experts execute strategies for the right audience and provide them with compelling information and content. For this, we use prompt CTAs, creatives, lead gen forms, Ads, InMails, etc., to get quality leads.

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LinkedIn Analytics & Monitoring

As a data-driven company and trusted agency partner, we measure all our LinkedIn Marketing activities with relevant analytics on company updates, followers, visitors, posts, etc., to arrive at an optimum RoI and actively improve the campaigns.

Why choose folksy for LinkedIn marketing?

LinkedIn hosts 900 million professional members, out of which a big sizable chunk can be attributed to key decision-makers of a business. The right LinkedIn Marketing strategy can help you reach these key decision-makers through a range of organic posts and paid campaigns. More importantly, your LinkedIn page can become the front face of your company for interacting with your target audience. 

Our team of social media marketing experts do provide some of the essential LinkedIn marketing services such as:

Promoting content

There are various marketing alternatives on LinkedIn, but the majority of businesses concentrate only on Direct Sponsored content and Sponsored Updates because they are the ‘tried and worked best’ methods. 

We build ad campaigns that help you to reach your target audiences with a degree of accuracy unmatched by your competitors,  by utilising LinkedIn’s progressive tracking features. When choosing which LinkedIn groups and their demographics to target, our knowledgeable team gets as specific as possible. Afterwards, we employ these campaigns to advertise ebooks, blog posts, ‘how to’ guides and other deals. For the sake of lead generation for resource downloads and other services, we also design customizable, personalised landing sites.

Making use of InMail

Through InMail on LinkedIn, you can mail your potential clients with customised communications. An excellent strategy to advertise content assets to clients or boost registrations for a future webinar or event is through SponsoredIn Mail. Because it will only be sent to clients who are active on LinkedIn, Sponsored InMail actually outperforms an email blast in terms of conversions. 

Our team of social media marketing experts creates compelling emails that draw prospects in with interesting subject lines along with attractive content and clean presentation on all devices.

Detailed Analytics

To give you a greater knowledge of your follower’s activity, our team sync your other advertising channels with the marketing of Linkedin and Google Analytics. We offer a thorough report every month that details our observations of what worked, what didn’t, and what tactical adjustments we need to make for the campaign the following month.

Creating content

Our team assists you nook and corner, in all phases of content management, helping you choose themes based on market trends, write, edit the content, and post it on your account. Our team also helps you with creating content of more than 1,000 words which can be utilised for offers shared across the network, which adds to the next point that we also produce LinkedIn articles.

Folksydigital’s LinkedIn Marketing Strategy


SEO for BFSI is extremely important – it can help you generate more leads and establish trust amongst your audience. Securing a high rank in the SERPs helps you gain more traffic and retain optimal visibility. SEO also creates brand awareness for BFSI.

SEO is a great tool for bringing in more relevant traffic too, which means improved quality of traffic.

  • Banking websites should focus on SEO because:
    • BFSI companies are competing for newer and younger audiences – digital marketing is the best way to reach them.
    • The industry needs established trust and credibility to be considered by audiences – optimal online presence is a great way to gain that trust.
    • SEO brings in high-quality, relevant traffic.
    • Search Engine Optimization is a cost-effective way of marketing.
    • Good SEO can help you win big over your competition.

Insurance companies need SEO because 97% of people search for local businesses online. People prefer to do their research online before making investment decisions. SEO brings in more relevant traffic. It is also a relatively quick way to build a brand, establish trust, and start seeing results in terms of conversions.

Digital Marketing can be of many types:

Content marketing for BFSI is extremely important – it helps educate and engage consumers on your offerings. A strategic content marketing plan can help reach millennials and younger demographics and provide you with an organic, non-promotional way to reach audiences. Content marketing helps you establish trust amongst your audience – a key factor for success in BFSI. Finally, content that is targeted and personalized will appeal to the right audience and bring in conversions – such as focusing on tax-saving goals for millennials, investment needs for a 30s-40s demographic, retirement planning for senior citizens and so on.

It is estimated that 80% of the internet will be video by 2022! Video marketing has emerged as a medium of choice across industries, and can specifically help complex and traditionally low-touchpoint industries like BFSI. Companies can create high volume, low-cost videos such as FAQ videos, educational videos and longer brand building videos that can significantly boost a firm’s marketing success. Given the fact that online video is effective and searchable, therefore, with the right video content, firms can leverage their marketing analytics to target the right customers with the right video message.

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