Digital Marketing For Food, Restaurants Services Industry

A trusted digital marketing partner for leading BFSI companies. Get seen, win trust and build your brand online with our expertise.

Folksy– Digital Marketing Experts for the BFSI Industry

The BFSI industry is built around trust and visibility. With Folksy as your digital marketing partner, you are likely to get the leads and brand involvement that you seek.

Our award-winning campaigns for some of the biggest names in the finance industry have fetched our clients unmatched leads, conversions and ROI. We are a 360-degree digital marketing firm, so we can help with all your online marketing needs. and we have a strong and deep connection with BFSI and understand how to navigate the industry. Our company have a proven track record where our work speaks for itself.

Who can benefit from our digital marketing services for the BFSI industry:

  • Banks & NBFCs: We help you improve your search engine rankings and the visibility of your business offerings. In a highly competitive and low-differentiation space, the increased visibility can help you develop a relationship of trust with your audience. Whether you’re trying to disburse loans, open savings bank accounts or demat accounts, sell credit cards or collect fixed deposits – we’ve done it all! Get enquiries like never before and increase ROI at the same time.
  • FinTechs & Financial Aggregators – Are you a new age Fintech company looking to disrupt the age old BFSI sector in India? If yes, we can help you scale up quickly, challenge the competition and even get ahead of them. Our financial SEO services, vernacular marketing, app marketing services, paid ads campaigns, YouTube marketing and other digital marketing services can help you do just that.
  • Insurance agents and Insurance companies – Whether you have a pan-India presence or are a local insurance agent we’re great at local marketing too. We can optimize your business listings to improve visibility in your target areas in the Map pack results in Google SERPs.
  • Payment Gateways & POS Companies – Having worked with the top brands in this space, our proven digital marketing services for finance companies can help you too!

Why work with us

#1 Digital Agency for the Banking, Financial and Insurance Industry

  • We’ve worked with leading Banks & NBFCs, Insurance Companies, Fintech Start-ups, Payment Gateways, Financial Aggregators and everyone in between. As agency for some of the best names in the industry such as Bajaj Finserv, Aditya Birla Finance, Mahindra Insurance Brokers, PNB Housing Finance, PayU, Capital Float and many more – we’ve successfully executed campaigns with exceptional results.

Our award-winning digital campaigns for BFSI clients include

  • Best Content in Digital Campaign in 2018 for a Quora based content marketing campaign for one of our leading BFSI Clients.
  • Best Search Marketing Campaign in 2017 for SEO services rendered to a leading NBFC.
  • Digital Excellence Award in Insurance / Financial Services at the 3rd Edition Digital Enterprise Summit 2019.

Exceptional results delivered

  • Our BFSI clients saw a 89% increase in traffic & an average growth of 96% in leads with our SEO services
  • Our Online Reputation Management saw an average reduction of 97% in negative links for a finance client
  • Our BFSI client saw an increase of over Rs. 1000 Cr. in overall loan disbursals over the last financial year as well as an increase of over Rs. 100 Cr. in fixed deposits booked and thousands of credit cards issued – all through organic traffic.
  • We optimized and ranked a BFSI client’s app for 1000+ keywords with high search volumes. This drove 10 million+ organic downloads of the app and contributed significantly towards leads generated over the last year.


    Other Services

    Our BFSI Marketing Services

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    Consider the impact of a billion users on one platform. One website where people gather, speak, interact, share and connect with each other.

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    Consider the impact of a billion users on one platform. One website where people gather, speak, interact, share and connect with each other.

    Stop Letting Your Customers Find Your Competitors!

    FAQ

    SEO for BFSI is extremely important – it can help you generate more leads and establish trust amongst your audience. Securing a high rank in the SERPs helps you gain more traffic and retain optimal visibility. SEO also creates brand awareness for BFSI.

    SEO is a great tool for bringing in more relevant traffic too, which means improved quality of traffic.

    • Banking websites should focus on SEO because:
      • BFSI companies are competing for newer and younger audiences – digital marketing is the best way to reach them.
      • The industry needs established trust and credibility to be considered by audiences – optimal online presence is a great way to gain that trust.
      • SEO brings in high-quality, relevant traffic.
      • Search Engine Optimization is a cost-effective way of marketing.
      • Good SEO can help you win big over your competition.

    Insurance companies need SEO because 97% of people search for local businesses online. People prefer to do their research online before making investment decisions. SEO brings in more relevant traffic. It is also a relatively quick way to build a brand, establish trust, and start seeing results in terms of conversions.

    Digital Marketing can be of many types:

    Content marketing for BFSI is extremely important – it helps educate and engage consumers on your offerings. A strategic content marketing plan can help reach millennials and younger demographics and provide you with an organic, non-promotional way to reach audiences. Content marketing helps you establish trust amongst your audience – a key factor for success in BFSI. Finally, content that is targeted and personalized will appeal to the right audience and bring in conversions – such as focusing on tax-saving goals for millennials, investment needs for a 30s-40s demographic, retirement planning for senior citizens and so on.

    It is estimated that 80% of the internet will be video by 2022! Video marketing has emerged as a medium of choice across industries, and can specifically help complex and traditionally low-touchpoint industries like BFSI. Companies can create high volume, low-cost videos such as FAQ videos, educational videos and longer brand building videos that can significantly boost a firm’s marketing success. Given the fact that online video is effective and searchable, therefore, with the right video content, firms can leverage their marketing analytics to target the right customers with the right video message.

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